LINGUISTIC ADAPTATION OF ENGLISH BRAND NAMES IN RUSSIAN AND UZBEK CONTEXTS
Keywords:
Nomination, brand, translation problems, lexical-semantic feature, concept, lexical unit, positive meaning, assimilationAbstract
This article examines the translation challenges of brand nominations, the diversity of their semantic meaning aspects, and the fact that independently named concepts often consist of linguistic units possessing lexical-semantic characteristics. It has been determined that lexical-semantic phenomena play a crucial role in the process of brand naming.
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