THE USE OF HIGHLY FREQUENT WORD IN ADVERTISEMENTS EXPRESSING ADVICE IN ENGLISH AND UZBEK ADVERTISING TEXTS
Keywords:
Advice, discourse, advertising texts, special words, culture, imperative sentence, directness.Abstract
This abstract examines the linguistic frequency of advisory language in English and Uzbek advertisements. By analyzing high-frequency verbs and modal structures, the study reveals how cultural nuances influence persuasive strategies. Findings highlight distinct rhetorical patterns, offering insights into cross-cultural communication and the grammatical evolution of consumer-targeted advice in diverse linguistic landscapes.
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