FRAMING HEALTH IN PRESIDENTIAL DISCOURSE: A COMPARATIVE COGNITIVE STUDY OF THE U.S. AND UZBEKISTAN DURING COVID-19
Keywords:
Cognitive analysis, political discourse, health conceptualization, COVID-19, conceptual metaphors, presidential discourse, cross-cultural linguistics.Abstract
This article presents a comparative cognitive analysis of the concept of health in American and Uzbek presidential discourse during the COVID-19 pandemic. Based on speeches by Donald Trump, Joe Biden, and Shavkat Mirziyoyev, the study applies cognitive linguistics, conceptual metaphor theory, and discourse analysis. The findings show both similarities and cultural differences: American discourse frames health through war, individual responsibility, and national security, while Uzbek discourse emphasizes health as a collective social value and moral responsibility. The study highlights the role of cultural and cognitive models in shaping political representations of health.
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