LINGUISTIC AND COMMUNICATIVE FUNCTIONS OF HEADLINES IN MODERN MEDIA DISCOURSE
Keywords:
Headline, structure, function, stylistic innovation, context, modern journalism.Abstract
This article examines the linguistic features, stylistic strategies, and communicative functions of headlines in modern media discourse. Headlines serve not only as summaries of news articles but also as attention-grabbing, persuasive tools that frame reader interpretation. Drawing on discourse analysis and pragmatics, the paper explores how headlines balance brevity, informativeness, and emotional appeal while adapting to the conventions of digital media. Special attention is given to syntactic structures, lexical choices, intertextuality, and cultural implications in English-language print and online news.
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