ROLE OF EMOTIONS IN THE CONSTRUCTION OF DISCOURSE ACCORDING TO THE SEMIOLOGICAL THEORY OF PATRICK CHARAUDEAU
Keywords:
Emotions, Discourse, Semiological Theory, Patrick Charaudeau, Emotional manipulation, Reception, Meaning of the message, Advertising, Politics, Media.Abstract
This article presents an in-depth analysis of the role of emotions in the construction of discourse, through the semiological theory of Patrick Charaudeau. He explores how emotions are not simply spontaneous reactions, but strategic tools that influence the way messages are perceived and interpreted by receivers. The author highlights the link between emotions and meaning, and shows how emotions are integrated into various types of discourse to guide individuals' actions, beliefs and behaviors.
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