ARTIFICIAL INTELLIGENCE-BASED OPPORTUNITIES FOR IMPROVING BANKING SERVICES
Keywords:
Artificial Intelligence, Banking Services, Digital Banking, Machine Learning, Risk Management, FinTech, Customer Service, Financial Technology.Abstract
This article examines the role of artificial intelligence (AI) in the modernization and improvement of banking services. The study analyzes how AI technologies contribute to enhancing customer experience, improving risk management, detecting fraudulent activities, and increasing operational efficiency in the banking sector. Furthermore, the paper discusses the opportunities, challenges, and future prospects of implementing artificial intelligence in modern banking systems.
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