FACTORS OF COMPETITIVENESS OF ART ORGANIZATIONS
Keywords:
Art organizations, competitiveness, cultural services, art management, museums, galleries, digitalization, cultural policy, innovation, intangible assets.Abstract
This article examines the main factors that determine the competitiveness of art organizations in the modern cultural environment. Special attention is paid to the classification of competitiveness factors into external macro-level factors, external micro-level factors and internal organizational factors. The study analyzes economic, socio-cultural, technological, institutional, geographical and demographic aspects that influence the activity of museums, galleries, art spaces and creative clusters. The article also considers the specific conditions of art organizations in Uzbekistan, where the cultural sector is developing under the influence of state support, digital transformation, the growth of private galleries and the increasing interest of young audiences in cultural products.
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